Since most B2B businesses focus on lead generation and relationship building with their clients, they will likely find better results from content marketing strategies like posting informative blog articles or hosting webinars. WeChat B2B Marketingī2B marketing on WeChat is different than B2C. To market on WeChat effectively, businesses need to understand how the platform works and which marketing strategies are most effective for reaching its users. With features like e-commerce, payments, and news, we can see why it's become one of China's most popular social media platforms. Today, WeChat is much more than a messaging app. Whether you're looking to connect with friends and family, meet new people, or market your products or services, there are plenty of opportunities on WeChat. Overall, WeChat is an incredibly versatile social media platform that offers many different features for users. Over one million WeChat mini-programs are available, catering to a wide range of interests and needs. These programs offer a variety of features such as e-commerce, games, news, and much more. WeChat also offers mini-programs, which are essentially apps within the app. All you need is your phone, and you can make payments at participating stores, restaurants, and more. With WeChat Pay, users can make quick and easy mobile payments for goods and services. One of WeChat's most convenient features are payments. These mobile games can be enjoyed by a solo player or with family and friends. You can play popular games such as "Doodle Jump" or "Fruit Ninja" directly on the app. WeChat GamesĪnother fun feature of WeChat is games. Users can browse through product listings, pay for items via WeChat Pay, and have them delivered to their doorstep. WeChat also offers a built-in shopping feature that allows users to buy and sell products and services directly on the platform. Once you've found what you want, you can simply pay via WeChat Pay and have your meal delivered to you. You only need to add the restaurant's official WeChat account and browse through their menu. This allows users to order food directly from participating restaurants without even having to pick up the phone. One particularly popular feature is WeChat restaurant food ordering. According to the WeChat Economic and Social Impact Report 2017 by the China Academy of Information and Communications Technology, there are over 10 million WeChat Official Accounts. Companies and organizations can use their official accounts for content distribution to their followers. WeChat also allows you to register for an official account for companies and businesses. Likes and comments are also available in Moments. People usually use Moments for announcements as well as showcasing their daily life. You may post photos, 15-second films, music, or online links that your connections can only view. WeChat Moments is comparable with Western social media platforms such as Facebook or Instagram. By shaking your phone, WeChat will present you with active users you can connect with and have a chat, especially on a boring day. WeChat People NearbyĪnother feature that's popular with WeChat users is "People Nearby," which allows users to meet new people. Users may also create a WeChat group with up to 500 members and host group WeChat sessions with up to nine participants. It can also be used for audio and video calls. WeChat started as a one-on-one messaging app that enables users to communicate with friends and family via text, emoticons, and photos. It offers a variety of features, including messaging, payments, games, news, and much more. WeChat goes beyond just messaging and calling.
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