With a two-way sync back to Salesforce, we have a really strong system of record. "We overlaid this with HubSpot as a marketing platform, which has allowed sales and marketing to work closer together. In regard to Lightspeed’s APAC hospitality arm: "Salesforce is our primary CRM and has a strong integration with our other tools," Livanos said. That means each department is equipped with the best tools that suit their role. Inside the company, meanwhile, Lightspeed has always been just as committed to providing choice and flexibility to its team. No matter what method they use to communicate, customers depend upon the same speed and responsiveness. Lightspeed recognised that customers might also want to reach out through other channels, for instance, like SMS, chat or web forms. More often than not, the challenges Lightspeed's customers face involve what Livanos calls "the trilogy" - the interplay between hardware, software and humans.īuilding upon the great customer experience Lightspeed offers has had its challenges, though. "It lets you deliver a level of service you can't necessarily achieve elsewhere, and the hospitality industry particularly values that." Keeping It Human "In terms of human connection, delivering amazing experiences and getting awesome feedback, nothing beats our inbound and outbound phone solution," Livanos said. And according to Angelo Livanos, Lightspeed's Director of Support and Operations, APAC, they want to reach a real person on the other end. They need to be able to pick up the phone. When they need help with their Lightspeed solutions, though, companies in those environments may not have time to type out a detailed email. Lightspeed was founded in Montreal, but it has grown significantly in Australia, where small to medium sized businesses across retail and hospitality use its advanced commerce platforms. Lightspeed enables merchants to effectively manage everything from point of sale, to e-commerce, payments, inventory and loyalty. Today, retailers and hospitality companies turn to Lightspeed as their one-stop commerce platform to simplify, scale and provide exceptional customer experiences. Traditional cash registers are becoming increasingly obsolete as businesses seek out point of sale (POS) solutions that better support a seamless customer experience.
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